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How Much Do Social Media Managers Make in Orlando?

Understanding Social Media Manager Salaries in Orlando

If you’re wondering how much a social media manager salary orlando is, you’ve come to the right place. Let’s get straight to it:

  • Average Salary: $79,000
  • Salary Range: $60,000 – $93,000

Social media managers in Orlando are in high demand as businesses seek to strengthen their online presence. The digital landscape is rapidly evolving, making these roles crucial for driving engagement and brand loyalty. As a result, salaries can vary widely depending on various factors such as company size, experience, and specific skill sets.

For a visual snapshot of these salary insights, take a look at the infographic below:

Infographic showing average, minimum, and maximum salaries for Social Media Managers in Orlando, with qualifications and experience as influencing factors - social media manager salary orlando infographic sum_of_parts

Jump into the numbers and see what factors influence these salaries next.

Average Salary for Social Media Managers in Orlando

The average salary for a Social Media Manager in Orlando is $79,000 per year. This figure is based on data collected from anonymous employees in the field.

Here’s a quick breakdown:

  • Median Salary: The median salary sits at $81,000. This means that half of the Social Media Managers earn less than this amount, and half earn more.
  • Salary Range: Salaries typically range from $60,000 on the lower end to $93,000 on the higher end.

Different factors can influence where you fall within this range. For instance, those with more experience or specialized skills may find themselves at the higher end of the spectrum.

salary range - social media manager salary orlando

The role of a Social Media Manager often involves creating content, managing online presence, and analyzing engagement metrics. These tasks require a mix of creativity and analytical skills, which can make the job both challenging and rewarding.

For a more detailed look at the salary data, you can refer to sources like Built In and, which provide real-time compensation data.

Jump into the numbers and see what factors influence these salaries next.

Factors Influencing Social Media Manager Salaries

Several factors can influence social media manager salaries in Orlando. Let’s break them down:


Education plays a significant role in determining salary. A bachelor’s degree in marketing, communications, or a related field is often required. Advanced degrees can also lead to higher pay.


Certifications like Facebook Blueprint, Google Analytics, and Hootsuite Social Marketing can boost your salary. These certifications show employers that you have specialized skills.


Experience is a major factor. Entry-level social media managers might start at around $60,000 per year. With more experience, salaries can rise significantly. For instance, those with over five years of experience can expect to earn between $81,000 and $93,000 annually in Orlando.


Specific skills can also impact salary. Proficiency in tools like Adobe Creative Suite, social media management platforms, and data analytics software is highly valued. Strong writing and communication skills are also essential.

Company Size

Company size is another key factor. Social media managers at larger companies (1,000+ employees) tend to earn more, averaging around $87,000 per year. In contrast, those at smaller companies (51-200 employees) might earn between $60,000 and $90,000.

For more details on how these factors impact salaries, check out resources like Built In and

Next, we’ll compare salaries between Social Media Managers and Social Media Communications Managers.

Salary Comparison: Social Media Manager vs. Social Media Communications Manager

When comparing social media manager salary in Orlando to that of a Social Media Communications Manager, there are some notable differences.

Salary Comparison

Social Media Managers in Orlando earn an average salary of $79,000. This can range from $60,000 to $93,000 depending on experience and company size.

In contrast, Social Media Communications Managers typically earn more. According to, their salaries range from $85,000 to $110,000. The higher salary reflects their broader scope of responsibilities and often greater experience.

Job Responsibilities

Social Media Managers focus on creating, scheduling, and managing content across various platforms. They engage with the audience, monitor analytics, and adjust strategies based on performance.

Social Media Communications Managers have a more strategic role. They oversee the entire social media strategy, coordinate with other departments, and ensure that the social media efforts align with the overall communication goals of the company. They also handle crisis management and public relations aspects.

Skill Requirements

Both roles require strong communication skills and proficiency in social media platforms. However, Social Media Communications Managers often need additional skills:

  • Strategic Planning: They must develop and implement comprehensive social media strategies.
  • Crisis Management: Handling negative publicity and managing the company’s online reputation.
  • Team Leadership: Leading a team of social media specialists and coordinating with other departments.

For more detailed information on job responsibilities and skill requirements, you can refer to

Next, let’s explore how experience levels affect the salaries of Social Media Managers in Orlando.

Social Media Manager Salary by Experience Level

When it comes to social media manager salaries in Orlando, experience plays a significant role. Here’s a breakdown of what you can expect at different stages of your career:

Entry-Level Social Media Managers

Entry-level social media managers, often with less than 2 years of experience, typically earn between $60,000 and $65,000 per year. These positions usually involve:

  • Basic Content Creation: Crafting posts and managing day-to-day social media activities.
  • Monitoring Engagement: Tracking likes, shares, and comments to gauge audience interaction.
  • Learning and Development: Gaining proficiency in various social media tools and analytics.

Mid-Level Social Media Managers

For those with 2 to 5 years of experience, mid-level social media manager salaries in Orlando range from $77,000 to $87,000 annually. Responsibilities often include:

  • Strategic Planning: Developing and implementing social media strategies.
  • Campaign Management: Running social media campaigns and analyzing their effectiveness.
  • Team Collaboration: Working closely with other departments like marketing and PR to align social media efforts with broader company goals.

Senior-Level Social Media Managers

Senior-level social media managers, with over 5 years of experience, can expect to earn between $81,000 and $93,000 per year. At this level, duties expand to include:

  • Leadership: Leading a team of social media specialists and coordinating cross-departmental efforts.
  • Advanced Analytics: Using sophisticated tools to measure ROI and optimize social media strategies.
  • Crisis Management: Handling high-stakes situations and managing the company’s online reputation.

For instance, a senior social media manager at a large company (1,000+ employees) in Orlando reported earning $93,000 annually, according to recent data.

Clearly, experience significantly impacts salaries in this field. Next, we’ll look at how company size affects a social media manager’s salary.

Social Media Manager Salary by Company Size

The size of the company you work for can have a big impact on your salary as a social media manager. Let’s break it down by small, medium, and large companies in Orlando.

Small Companies (1-50 Employees)

Social media managers at small companies in Orlando typically earn less. According to recent reports, salaries for these roles can range from $60,000 to $65,000 per year. While the pay might be lower, these positions often come with more flexibility and a wider variety of tasks.

Medium Companies (51-200 Employees)

Medium-sized companies offer a bit more. Salaries for social media managers in this range generally fall between $77,000 and $90,000 annually. For example, one social media manager at a medium-sized company in Orlando reported earning $87,000 a year. These roles often provide a good balance between specialized tasks and broader responsibilities.

Large Companies (1,000+ Employees)

If you aim to maximize your earnings, large companies are the way to go. Social media managers at companies with 1,000+ employees can earn between $81,000 and $93,000 per year. One social media manager in Orlando reported a yearly salary of $93,000 at a large company. These roles often come with more resources, advanced tools, and greater responsibilities.

Clearly, company size plays a significant role in determining a social media manager’s salary in Orlando. Next, we’ll explore the top companies hiring social media managers in the area.

Top Companies Hiring Social Media Managers in Orlando

Orlando is home to many companies actively looking to hire social media managers. Here are some of the top companies where you might find exciting opportunities:

A-Myth Professional Consulting Services

A-Myth Professional Consulting Services is known for its robust client portfolio. They often seek social media managers to help manage their clients’ online presence. This company values creativity and strategic thinking.

Refined Impact

Refined Impact is a digital marketing agency that specializes in social media strategy and branding. They offer competitive salaries and opportunities for growth. Working here can be a great way to build your portfolio.


LookLiveLuxe focuses on luxury brands and lifestyle marketing. If you have a passion for high-end products and services, this is the place for you. Their social media managers play a crucial role in maintaining the brand’s exclusive image.

Smart Office Help Social Media Agency

Smart Office Help Social Media Agency offers comprehensive social media services to small and medium-sized businesses. They look for social media managers who can handle multiple accounts and create engaging content.

Target Market Transactions

Target Market Transactions is a consulting firm that helps businesses optimize their marketing strategies. They seek social media managers who can analyze market trends and implement effective campaigns.

Tenet Media Group

Tenet Media Group specializes in digital and social media marketing. They offer a dynamic work environment and are always on the lookout for talented social media managers to join their team.

Studio 18

Studio 18 is a creative agency that offers a range of services including social media management. They value innovation and are known for their collaborative work culture.

Get The Clicks

Get The Clicks is an internet marketing company that focuses on results-driven strategies. They often hire social media managers who can deliver measurable outcomes for their clients.


JaxxConnex is a digital marketing agency that emphasizes community engagement and customer interaction. They look for social media managers who excel in community management and audience engagement.

These companies offer varying environments and specialties, but all provide excellent opportunities for social media managers looking to advance their careers in Orlando.

Next, we’ll dive into some frequently asked questions about social media manager salaries in Orlando.

Frequently Asked Questions about Social Media Manager Salary in Orlando

What is the average salary for a social media manager in Orlando?

The average salary for a social media manager in Orlando is approximately $79,000 per year. However, this can vary widely. The salary range typically spans from $60,000 to $93,000, depending on factors like experience, education, and the specific company.

How does experience affect the salary of a social media manager in Orlando?

Experience level significantly impacts the salary of a social media manager:

  • Entry-level social media managers (0-2 years of experience) usually earn closer to the lower end of the range, around $60,000.
  • Mid-level professionals (3-5 years of experience) can expect to earn between $70,000 and $80,000.
  • Senior-level managers (5+ years of experience) often earn towards the upper end, around $90,000 or more.

Is there a high demand for social media managers in Orlando?

Yes, there is a high demand for social media managers in Orlando. The city’s diverse business landscape, including tourism, tech, and healthcare, creates numerous opportunities. According to job market trends, companies are increasingly investing in their digital presence, which boosts the need for skilled social media managers. This demand is expected to grow as businesses continue to prioritize online engagement and brand building.


In summary, social media managers in Orlando enjoy a promising career with competitive salaries. The average salary sits around $79,000, with a range spanning from $60,000 to $93,000. Factors such as experience, skills, and company size significantly influence these figures. The demand for social media managers in Orlando is high, thanks to the city’s thriving business sectors like tourism, tech, and healthcare.

At Automate My Social, we understand the challenges of managing a robust social media presence. Our platform can help you streamline your social media strategy, saving you time and money while maximizing your reach. If you’re looking to enhance your social media efforts, learn more about our services and see how we can support your business.

In conclusion, the role of a social media manager is crucial in today’s digital landscape. For those in Orlando, the opportunities are plentiful and the rewards are substantial. Whether you’re an aspiring social media manager or a business looking to optimize your social media strategy, the future looks bright.

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