automate my social media

7 Best Later Alternatives For 2024 (Comparison)


Looking for the best Later alternatives for 2024? We have you covered!

When it comes to managing social media, choosing the right tool can save you money, time, and a lot of headaches. If you’re a small business owner struggling to keep up with social media tasks, finding an alternative to Later could make a big difference.

Here are the top Later alternatives:

  1. Planable
  2. Hootsuite
  3. Planoly
  4. Buffer
  5. Loomly
  6. Plann
  7. Agorapulse

We’ll explore why you should consider alternatives to Later and take a closer look at these top solutions. The perfect tool can help you automate tasks, engage your audience, and streamline your social media strategy.

Ready to simplify your social media management?

Comparison of Social Media Tools - Later alternatives infographic pillar-4-steps

Why Consider Later Alternatives?

Choosing the right social media management tool is crucial for your business. While Later has many benefits, there are several reasons why you might want to look for alternatives.


Later offers useful features but also has some limitations. One major drawback is its limited support for social media platforms. Later primarily focuses on Instagram and Pinterest, which might not be enough if you need to manage multiple social media accounts like YouTube or Google Business Profile.

Additionally, Later’s built-in analytics only cover Instagram, Twitter, Pinterest, and TikTok. This limitation might hinder your ability to get comprehensive insights across all your social media channels.

Platform Integration

Effective social media management requires seamless integration with various platforms. Later does not integrate with all major social media platforms, restricting its usability for businesses that need to manage diverse social media channels.

For instance, tools like StoryChief and Sprout Social offer broader platform support, including Facebook, LinkedIn, TikTok, and even content management systems like WordPress and Drupal. This makes them more versatile for comprehensive social media strategies.


While Later has affordable plans, the basic plan comes with many limitations. To access essential features like video scheduling and advanced analytics, you must upgrade to a higher plan.

Sendible and Plann offer robust features at competitive prices, making them excellent choices for businesses on a budget. For example, Plann’s basic subscription starts at $15/month/user, which is more cost-effective in the long run compared to Later.

Variation of Features

Different businesses have different needs, and sometimes Later’s feature set may not align with your requirements. For example, Later lacks features like evergreen posting and multiple client workspaces, which are essential for many social media managers.

Tools like SocialBee and Agorapulse excel in these areas. SocialBee offers AI-powered content creation and evergreen posting, which can save you time and effort. Agorapulse provides a unified social inbox and advanced reporting tools, making it ideal for larger teams and marketing agencies.

Comprehensive Review of Top Later Alternatives


Collaboration & Approval: Planable shines in team collaboration. It allows multiple users to work together seamlessly. The platform’s approval workflows ensure that all content is reviewed before going live.

Pricing: While Planable offers a free plan for up to 50 posts, its paid plans start at $25/month. Some features are limited to higher-priced plans.

User Interface: The interface is intuitive but may feel overwhelming for beginners. It includes a drag-and-drop media library and Planable AI for text creation.


Comprehensive Management & Analytics: Hootsuite is a robust tool for managing multiple social media accounts. It offers scheduling, publishing, monitoring, and analytics.

Pricing: Hootsuite’s plans range from free (with limited features) to premium options starting at $99/month/user. It can be costly for individuals but is suitable for businesses of all sizes.

User Interface: The platform has a steeper learning curve but offers high flexibility. It’s designed for users who need in-depth features.


Instagram Focus & Scheduling: Planoly is tailored for Instagram influencers. It excels in visual planning, scheduling, and auto-publishing for Instagram, Pinterest, and TikTok.

Pricing: Planoly offers a 7-day free trial. Paid plans start at $11.25/month/user annually. Auto-publishing is limited to Instagram business profiles.

User Interface: The interface is straightforward and user-friendly, making it ideal for beginners.


Scheduling & Publishing: Buffer is known for its simplicity and efficiency in scheduling and publishing content across multiple platforms like Facebook, Twitter, LinkedIn, and Instagram.

Pricing: Buffer offers a free plan with limited features. Paid plans start at $15/month/user, making it affordable for small businesses and individuals.

User Interface: The platform is easy to navigate, focusing on a clean and simple user experience.


Audience Targeting & Multi-Platform Support: Loomly is designed for targeting audiences across various platforms. It offers content creation, scheduling, and analytics.

Pricing: Loomly’s plans start at $26/month. It’s more expensive than some competitors but offers comprehensive features.

User Interface: The dashboard is user-friendly and well-organized, making it easy to manage multiple accounts.


Strategic Planning & Link in Bio: Plann is excellent for strategic visual planning. It includes a link-in-bio tool and social media reporting features.

Pricing: Plann offers a 7-day free trial. The basic plan starts at $15/month/user, covering all platforms.

User Interface: Both Plann and Later have user-friendly interfaces with mild learning curves. Plann is cost-effective in the long run.


Marketing Agencies & Social Inbox: Agorapulse is tailored for marketing agencies. It offers publishing, engagement, analytics, and a unified social inbox.

Pricing: Subscriptions start at $74/month for 10 social profiles. It’s pricier but offers advanced features.

User Interface: The interface is complex and may require a learning curve. It’s designed for larger teams needing comprehensive tools.

Comparing Features and Usability

When choosing a Later alternative, it’s important to compare key features that can impact your social media strategy. Here’s a breakdown of how these tools stack up in terms of visual content, scheduling, analytics, social inbox, and user interface.

Visual Content

Later is known for its strength in visual content, especially for Instagram and Pinterest.

  • Planable: Offers 100% accurate previews for all social media platforms, making it easy to visualize your posts before they go live.
  • Hootsuite: Supports all major platforms with a focus on creating visually cohesive content.
  • Planoly: Specializes in Instagram, providing tools to design a cohesive feed.
  • Buffer: Simple and effective, but less focused on visual previews.
  • Loomly: Allows for detailed visual planning across multiple platforms.
  • Plann: Strong visual planning tools, especially for Instagram.
  • Agorapulse: More focused on functionality over visual content.


Scheduling is a critical feature for any social media management tool.

  • Planable: Allows for drag-and-drop scheduling and team collaboration.
  • Hootsuite: Comprehensive scheduling options across multiple platforms.
  • Planoly: Excellent for Instagram scheduling, including Stories.
  • Buffer: Simple, intuitive scheduling for all major platforms.
  • Loomly: Advanced scheduling features with audience targeting.
  • Plann: Focuses on strategic planning and scheduling.
  • Agorapulse: Robust scheduling with options for automated publishing.


Analytics help you measure the success of your social media campaigns.

  • Planable: Offers basic analytics but lacks social listening.
  • Hootsuite: Provides detailed analytics and performance metrics.
  • Planoly: Basic analytics focused on Instagram.
  • Buffer: Offers insights and analytics across platforms.
  • Loomly: In-depth analytics with industry benchmarks.
  • Plann: Basic analytics primarily for Instagram.
  • Agorapulse: Comprehensive analytics, ideal for agencies.

Social Inbox

A social inbox consolidates messages from all your social media accounts.

  • Planable: Does not offer a social inbox.
  • Hootsuite: Unified social inbox with advanced features.
  • Planoly: Limited to Instagram DMs.
  • Buffer: No social inbox feature.
  • Loomly: No social inbox.
  • Plann: No social inbox.
  • Agorapulse: Robust social inbox, perfect for managing multiple accounts.

User Interface

The user interface (UI) can significantly impact your productivity.

  • Planable: Intuitive and user-friendly, designed for team collaboration.
  • Hootsuite: Comprehensive but can be overwhelming for beginners.
  • Planoly: Clean and focused on visual content.
  • Buffer: Simple, minimalistic UI.
  • Loomly: Straightforward with a focus on usability.
  • Plann: Easy to use with a focus on visual planning.
  • Agorapulse: Powerful but may require a learning curve.

In the next section, we will delve into the cost analysis of these Later alternatives. We’ll compare free plans, subscription costs, and value for money to help you choose the best option for your needs.

Cost Analysis of Later Alternatives

When choosing a social media management tool, cost is a crucial factor. Let’s break down the free plans, subscription costs, and value for money of the top Later alternatives.

Free Plans

Several tools offer free plans to get you started without any initial investment:

  • Planable: Offers a free plan with the ability to schedule up to 50 posts. This is ideal for small-scale users who want to test the platform’s features.
  • Buffer: Known for its simple and effective free plan, Buffer lets you manage up to three social accounts and schedule up to 10 posts per account.
  • Hootsuite: Provides a free plan with limited features, allowing you to manage up to two social profiles and schedule up to five posts.
  • Agorapulse: While Agorapulse does not have a completely free plan, it offers a limited free trial to explore its features.

Subscription Costs

Let’s look at how much these tools will cost you once you need to upgrade from free plans:

  • Planable: Starts at $11/month, making it one of the more affordable options for users who need more than the basic features.
  • Buffer: Paid plans start at $15/month, offering more extensive scheduling and additional features.
  • Hootsuite: Subscriptions start at $99/month, which includes more comprehensive tools and increased social profile management.
  • Plann: Offers a basic paid subscription starting at $15/month/user.
  • Agorapulse: Starts at $74/month for up to 10 social profiles, catering to larger teams and agencies.

Value for Money

When it comes to value for money, consider what you get for the price:

  • Planable: Excellent for seamless collaboration and approval workflows at an affordable price.
  • Buffer: Offers a good balance of features and cost, suitable for small businesses and individual users.
  • Hootsuite: Comprehensive but on the pricier side. Best for businesses that need extensive features and can afford the higher cost.
  • Plann: Great for solopreneurs and individual users focusing on visual planning, offering good value for its price.
  • Agorapulse: Expensive but packed with advanced features, making it worth the investment for larger teams and agencies.

Cost Comparison Chart - Later alternatives

Next, we’ll answer some common questions about these Later alternatives to help you make an informed decision.

Later Alternatives FAQs

What is better than Later?

Planable, Buffer, and Hootsuite are often considered superior alternatives to Later for various reasons:

  • Planable: Known for its collaborative features, Planable excels in streamlining the content creation and approval process. It’s perfect for teams that need to work together closely on social media posts. This tool allows for seamless collaboration, making it easier to get feedback and approvals quickly.

  • Buffer: Buffer supports scheduling and publishing across multiple social media platforms, including Facebook, Instagram, Twitter, TikTok, LinkedIn, Pinterest, Mastodon, and Google My Business. It offers a clean, intuitive interface and robust analytics, making it an excellent choice for those looking to manage multiple accounts efficiently.

  • Hootsuite: Hootsuite is a comprehensive social media management tool that offers a wide range of features, including social listening, advanced analytics, and team collaboration. Although it comes with a higher price tag, its extensive capabilities make it a strong contender for businesses that need a robust solution.

Is there a free alternative to Later?

Yes, there are free alternatives to Later, such as Planable and Buffer.

  • Planable: Planable offers a free plan that allows users to manage up to 3 social media profiles, making it a great option for small teams or individuals just starting out.

  • Buffer: Buffer’s free plan lets users manage up to 3 channels and schedule up to 30 posts per month. This plan is ideal for small businesses or individuals who need basic scheduling and publishing capabilities without the cost.

How do Later alternatives compare in terms of integration and ease of use?

When comparing Later alternatives, integration and ease of use are crucial factors to consider. Here’s how Planable, Buffer, and Hootsuite stack up:

  • Planable: Planable integrates well with popular social media platforms and offers a user-friendly interface designed for collaboration. Its drag-and-drop media library and simple sharing options make it easy to use, even for beginners.

  • Buffer: Buffer provides seamless integration with major social media platforms, and its clean, intuitive interface makes it accessible for users of all experience levels. The platform also includes collaboration features, although they are not as extensive as those offered by Planable.

  • Hootsuite: Hootsuite offers extensive integration capabilities, including with tools like Adobe Creative Cloud and Google Translate. Its interface may be more complex due to the wide range of features, but it is highly customizable, allowing users to tailor their experience to their needs. Hootsuite’s comprehensive dashboard is designed to provide a holistic view of all social media activities, making it a powerful tool for larger teams.


Choosing the right social media management tool can significantly impact your marketing strategy. While Later is a popular choice, it may not be the best fit for everyone. Exploring Later alternatives like Planable, Hootsuite, Planoly, Buffer, Loomly, Plann, and Agorapulse can provide you with a broader range of features and functionalities tailored to your unique needs.

Each of these tools offers distinct advantages. For instance, Planable excels in collaboration and approval workflows, making it ideal for teams. Hootsuite is known for its comprehensive management capabilities and robust analytics, suitable for larger organizations. Meanwhile, Planoly and Plann are excellent for Instagram-focused strategies with strong visual planning features.

Buffer stands out for its simplicity and ease of use, making it a great option for small businesses and solopreneurs. Loomly offers advanced audience targeting and multi-platform support, while Agorapulse is perfect for marketing agencies with its integrated social inbox and detailed reporting.

When comparing these tools, consider their features, usability, and cost. Many of these platforms offer free trials, so you can test them out before making a commitment.

At Automate My Social, we understand the importance of finding the right tool to streamline your social media efforts. Our platform is designed to automate 90% of your social media tasks, saving you time and money.

Ready to take your social media strategy to the next level? Explore our services and see how we can help you automate your social media management with ease.

Try Automate My Social today and discover the best solution for your business!

By understanding the strengths and weaknesses of each Later alternative, you can make an informed decision that aligns with your social media goals. Whether you need advanced analytics, seamless collaboration, or multi-platform support, there’s a tool out there that fits your needs.

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