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The Ultimate Guide to Digital Marketing Strategies on Instagram

Quick Facts: Digital Marketing Strategy on Instagram
– Over 2 billion monthly active users
– Most downloaded app at the end of 2021
– Visual platform focusing on photos and videos
– Features: Stories, Reels, IGTV, and shoppable posts

Feeling overwhelmed by Instagram marketing? You’re not alone. The high costs and endless effort needed to keep up with social media can be exhausting, especially for small businesses like ours. At Automate My Social, we understand the frustration of trying to stand out in the noisy world of Instagram. That’s why we’re here to help simplify the process, letting you save time and money while still achieving a consistent and engaging presence.

Instagram presents a goldmine opportunity for businesses, but harnessing its power requires a strategic approach. Whether you’re showcasing products, educating your audience, or building a community, the key lies in a strategy that aligns with your business goals.

Let’s dive into the expansive world of Instagram marketing, exploring how to develop a strategy that not only resonates with your audience but also drives your business forward. The focus? Simple, clear, and actionable steps tailored for small businesses aiming to make a big impact.

Detailed infographic showing the step-by-step process of creating an effective Instagram marketing strategy, highlighting the importance of setting clear goals, understanding Instagram's algorithm, crafting a unique brand identity, developing a dynamic content strategy, leveraging diverse content formats for engagement, growing your audience with a mix of organic and paid strategies, and utilizing automation tools for efficiency - digital marketing strategy for instagram infographic step-infographic-4-steps

Setting Your Instagram Marketing Goals

When you’re diving into Instagram for your business, the very first step in your digital marketing strategy for Instagram should be setting clear, actionable goals. It’s like plotting your destination before you start driving. Without these goals, it’s easy to lose direction and focus. Let’s break down how to set these goals in a way that aligns with your business objectives.

Why Goals Matter

Goals matter because they give you a roadmap for your Instagram activities. They help you measure success and guide your content strategy. Without goals, you might find yourself posting aimlessly, which can waste valuable time and resources.

Common Instagram Marketing Goals

  1. Increasing Brand Awareness: This involves getting your brand in front of as many eyes as possible. It’s about making sure people know who you are and what you stand for.
  2. Boosting Product Sales: Many businesses use Instagram as a direct sales channel. If this is your goal, your content should focus on showcasing your products and leading followers to your sales channels.
  3. Driving Traffic to Your Website: If your aim is to get more eyes on your website or blog, Instagram can be a powerful tool. This might involve using your bio link effectively or leveraging Instagram stories with swipe-up links (for accounts that have this feature).
  4. Building a Community: Instagram is not just about broadcasting; it’s about engagement. Building a community involves sparking conversations and creating a loyal following around your brand.

Setting SMART Goals

For your Instagram goals to be effective, they should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Here’s how you can apply this principle:

  • Specific: Clearly define what you want to achieve. Instead of “I want more followers,” try “I aim to gain 1000 new followers.”
  • Measurable: Ensure you can track your progress. Instagram’s built-in analytics tools can help with this.
  • Achievable: Your goals should be realistic. It’s good to aim high but setting impossible goals can be demotivating.
  • Relevant: Your Instagram goals should align with your overall business objectives. If they don’t, it’s time to rethink your strategy.
  • Time-bound: Set a deadline. Having a timeframe keeps you accountable and focused.

How We Can Help

At Automate My Social, we understand the importance of setting and achieving your Instagram marketing goals. Our tools are designed to make managing your Instagram account more efficient, allowing you to focus on creating content that aligns with your goals. Whether you’re looking to increase brand awareness, drive sales, or engage with your community, our automation tools can help streamline your efforts.

Setting goals is just the beginning. The real magic happens when you take consistent action towards achieving them. With the right goals and the right tools, your Instagram account can become a powerful asset for your business.

Understanding Instagram’s Algorithm for Better Reach

In the digital marketing world, especially on Instagram, getting familiar with how the algorithm works is like unlocking a treasure chest. The algorithm can be your best friend or your toughest challenge. But don’t worry, we’re here to make it simple for you.

What is the Instagram Algorithm?

At its core, the Instagram algorithm is a set of rules and signals that decide which posts get seen by who, and in what order. It’s designed to show users content they’re most likely to enjoy, based on their past behavior on the platform.

Why It Matters for Your Digital Marketing Strategy for Instagram

Understanding and working with the algorithm is crucial because it directly influences your reach and engagement. If the algorithm sees your content as valuable and relevant, it will show it to more people. That means more potential customers seeing your posts, stories, and ads.

Key Factors Influencing the Algorithm

  1. Engagement: Posts with high engagement (likes, comments, shares, views) are seen as quality content and get higher visibility.
  2. Relevance: Content that is relevant to the user’s interests is more likely to appear in their feed.
  3. Timeliness: Recent posts are prioritized over older ones, so consistent posting is important.
  4. Relationship: Posts from accounts a user interacts with frequently are shown more often.

How to Work With the Algorithm

  • Post Consistently: Keeping a regular posting schedule tells the algorithm you’re a reliable source of content.
  • Encourage Interaction: Craft posts that invite your audience to engage. Ask questions, use calls-to-action, and create content that sparks conversation.
  • Use All the Features: Instagram loves when you use its array of features. Stories, Reels, IGTV, and Live videos can all get you more visibility.
  • Optimize Your Post Times: Post when your audience is most active. This increases your chances of immediate engagement, boosting your post in the algorithm.

Automate My Social and the Algorithm

We understand that staying on top of all these factors can be overwhelming, especially for small business owners who have a million other things to do. That’s where our automation tools come into play. We help you schedule posts at the optimal times, ensuring your content gets the visibility it deserves. Plus, we offer insights into your engagement rates, helping you understand what works and what doesn’t.

By aligning your digital marketing strategy for Instagram with the algorithm’s preferences, you’re setting your business up for more visibility, engagement, and ultimately, success. The algorithm isn’t a barrier; it’s a tool that, when understood and utilized correctly, can significantly amplify your marketing efforts on Instagram.

Crafting a Unique Brand Identity on Instagram

Creating a unique brand identity on Instagram is vital for standing out in a sea of content. Your brand’s identity encapsulates who you are, what you stand for, and how you communicate your message. It’s more than just visuals; it’s about making a connection with your audience. Here’s how to do it effectively:

Know Your Brand Inside Out

Before you can project a unique identity, you must understand your own brand deeply. Ask yourself: What are our core values? What makes us different from competitors? How do we want our audience to feel when they see our content? This foundational understanding is crucial for crafting an authentic identity on Instagram.

Consistency is Key

Consistency across your posts, stories, and overall aesthetic helps reinforce your brand identity. This includes using a consistent color scheme, font style, and tone of voice. According to our insights at Automate My Social, consistent branding increases revenue by up to 23%. It makes your brand more recognizable and memorable to your audience.

Tell Your Story

People connect with stories. Share the journey of your brand, the challenges you’ve overcome, and what drives you. This transparency builds trust and deepens the connection with your audience. Use a mix of Instagram’s formats—posts, stories, reels, and IGTV—to tell different facets of your story in engaging ways.

Engage with Visuals

Instagram is a visual platform, so leverage high-quality, captivating images and videos that reflect your brand’s style and ethos. Tools like Canva can help create engaging visuals even if you’re not a design expert. Your visual content should not only look good but also convey your brand’s message and values.

Showcase Your Unique Value Proposition

What can your audience gain from following you? Whether it’s insightful tips, inspirational content, or a behind-the-scenes look at your brand, make sure your value proposition is clear. This will help attract and retain followers genuinely interested in what you offer.

Listen and Adapt

Finally, pay close attention to your audience’s feedback. Engage in conversations, ask for their opinions, and adapt your strategy based on their responses. This two-way communication not only strengthens your community but also provides valuable insights for refining your brand identity.

In conclusion, crafting a unique brand identity on Instagram involves a deep understanding of your brand, consistent presentation, storytelling, compelling visuals, clear value proposition, and active engagement with your audience. At Automate My Social, we believe that by focusing on these elements, you can effectively market on Instagram for free and stand out in the competitive digital landscape.

Developing a Content Strategy That Engages and Converts

Creating a content strategy that both engages your audience and drives conversions is crucial for any successful digital marketing strategy for Instagram. It’s about finding the sweet spot where your content resonates with your followers while also encouraging them to take action. Let’s dive into how we, at Automate My Social, approach this.

Know Your Audience

First things first, understanding your audience is key. Who are they? What do they like? When are they active on Instagram? Use Instagram Insights or tools like Sprout Social to gather this data. This knowledge will guide your content creation, ensuring it’s tailored to your audience’s preferences.

Set Clear Objectives

What do you want to achieve with your Instagram content? More followers, increased sales, or higher engagement rates? Setting clear objectives will help you measure success and guide your content strategy. Each piece of content should have a purpose that ties back to your broader digital marketing strategy for Instagram.

Craft a Content Calendar

Consistency is key on Instagram. A content calendar helps you plan out your posts to ensure a steady stream of content. It also allows you to prepare for holidays, events, or promotions relevant to your brand. Tools like Canva can be used to design your posts in advance, ensuring they align with your brand’s aesthetic.

Variety is the Spice of Life

Instagram offers a range of content formats — from Stories and Reels to IGTV and posts. Mixing up your content keeps your feed fresh and engaging. For example, use Stories for behind-the-scenes glimpses, Reels for tutorials, and regular posts for product showcases. This variety can cater to different audience preferences, keeping your followers interested and engaged.

Engage and Convert

Every piece of content should encourage your followers to engage with your brand. Use calls-to-action (CTAs) to guide your audience on what to do next — whether it’s liking a post, visiting your website, or buying a product. Engagement on Instagram isn’t just about likes and comments; it’s about building a community around your brand.

Analyze and Optimize

Lastly, regularly review your Instagram analytics to see what’s working and what isn’t. Which posts get the most engagement? What time is your audience most active? Use this data to refine your strategy over time. Tools like Hootsuite or Instagram’s native analytics can provide valuable insights into your content’s performance.

At Automate My Social, we understand that developing a content strategy for Instagram can be overwhelming. That’s why we offer tools and resources to help small business owners streamline their social media efforts. By following these steps and leveraging our automation tools, you can create a content strategy that not only engages your audience but also drives conversions, making your Instagram marketing efforts more effective and efficient.

A successful digital marketing strategy for Instagram is not just about posting content; it’s about posting the right content. By focusing on your audience, setting clear objectives, and continually optimizing your strategy, you can turn your Instagram account into a powerful tool for business growth.

Leveraging Instagram’s Diverse Content Formats

In today’s fast-paced social media landscape, utilizing a variety of content formats is crucial for a robust digital marketing strategy for Instagram. Instagram offers several engaging formats like Instagram Stories, Reels, User-Generated Content (UGC), and IGTV. Each format serves a unique purpose and can help you connect with your audience in different ways. Let’s dive into how you can leverage these formats for your business.

Instagram Stories: The Daily Update

Instagram Stories are ephemeral 24-hour posts that offer a perfect way to share behind-the-scenes content, daily updates, or limited-time offers. They appear at the top of your audience’s feed, making them highly noticeable. Stories can include photos, videos, polls, and even links (for accounts with over 10K followers or verified accounts), making them a versatile tool for engagement.

  • Pro Tip: Use Stories to share user-generated content or testimonials. This not only engages your audience but also builds trust through social proof.

Instagram Reels: The Engagement Rocket

Reels are short, entertaining videos that can significantly boost your visibility on Instagram. They have been shown to have twice the reach rate of other content types on Instagram. Reels are an excellent way to showcase your products, share quick tips, or participate in trending challenges.

  • Pro Tip: Keep your Reels authentic and fun. This format is less about polish and more about connecting with your audience in a relatable way.

User-Generated Content (UGC): The Trust Builder

User-generated content is a goldmine for building trust and engagement. It’s content created by your customers featuring your products or services. Sharing UGC on your Instagram can help foster a community feeling and show potential customers real-life uses of your offerings.

  • Pro Tip: Create a branded hashtag for your UGC. Encourage your customers to use it when posting about your products for a chance to be featured on your page.

Instagram IGTV: The Deep Dive

IGTV allows for longer video content, perfect for deep dives into topics, product demonstrations, or extended storytelling. While IGTV might not have the same initial reach as Stories or Reels, it’s invaluable for providing detailed information and adding depth to your brand story.

  • Pro Tip: Use IGTV for tutorials, interviews, or detailed product reviews. This format is your chance to really showcase your expertise and value.

Integrating With Automate My Social

At Automate My Social, we understand the importance of leveraging these diverse content formats to keep your audience engaged and interested. Our tools can help schedule and automate your content across different formats, ensuring a consistent and cohesive digital marketing strategy for Instagram. Whether you’re sharing daily Stories, weekly Reels, or regular IGTV episodes, we’ve got you covered.

In conclusion, by effectively leveraging Instagram’s diverse content formats, you can enhance your digital marketing strategy, reach a broader audience, and foster deeper connections with your community. Remember to mix and match these formats based on your marketing goals and audience preferences for the best results.

Growing Your Audience with Organic and Paid Strategies

Instagram Marketing - digital marketing strategy for instagram

Growing your audience on Instagram is crucial for the success of your digital marketing strategy for Instagram. This can be achieved through a blend of organic strategies and well-planned paid campaigns. Let’s dive into how small business owners can effectively use these approaches to boost their Instagram presence.

Organic Growth Strategies

1. Consistent and Quality Content: The backbone of any successful Instagram strategy is consistency in posting high-quality content. This keeps your audience engaged and encourages them to interact with your posts, increasing your visibility.

2. Engage with Your Community: Interaction is key. Respond to comments, engage with your followers’ content, and participate in relevant conversations. This builds a sense of community and loyalty around your brand.

3. Use Hashtags Wisely: Hashtags increase the discoverability of your posts. Use a mix of trending, industry-specific, and branded hashtags to reach different segments of your audience.

4. Collaborate with Influencers: Partner with influencers who resonate with your brand values. This can help you tap into their follower base and gain credibility within your target market.

Paid Growth Strategies

1. Instagram Ads: Investing in Instagram ads can significantly increase your reach. You can target specific demographics, interests, and behaviors, ensuring your content is seen by potential followers who are most likely to be interested in your brand.

2. Sponsored Posts with Influencers: Beyond organic collaborations, consider sponsored posts with influencers. This can be a more direct way to reach potential followers and leverage the influencer’s credibility.

3. Promote Your Best Content: If certain posts perform exceptionally well organically, consider promoting them. This can help you maximize their reach and attract more followers.

Combining Strategies for Maximum Impact

The most effective Instagram growth strategy combines organic and paid tactics. Start by building a strong organic foundation—understanding your audience, consistently delivering quality content, and engaging with your community. Then, amplify your best content and expand your reach with targeted ads and influencer partnerships.

At Automate My Social, we understand the challenges small business owners face in managing their Instagram presence. Our automation tools can help streamline your efforts, making it easier to maintain consistency and engage with your audience. Additionally, our platform offers insights and analytics that can guide your paid advertising decisions, ensuring you get the most out of your investment.

Growing your Instagram following doesn’t happen overnight. It requires patience, persistence, and a strategic mix of organic engagement and targeted advertising. By staying true to your brand and leveraging the right tools and strategies, you can expand your audience and achieve your Instagram marketing goals.

Explore our blog for more insights and tips on digital marketing strategies for Instagram and let us support you in taking your Instagram presence to the next level.

Utilizing Instagram Tools and Analytics for Optimization

In the realm of a successful digital marketing strategy for Instagram, the intelligent use of tools and analytics stands as a cornerstone for optimization. Let’s dive into how leveraging tools like Hootsuite, Sprout Social, Linktree, Canva, Buffer, and features like Instagram Shopping and Instagram Live can significantly enhance your strategy.

Mastering Analytics for Insightful Decisions

Instagram Insights is your first go-to tool directly within the platform. It offers a clear view of how your content performs, revealing engagement rates, reach, and much more. By understanding these metrics, you can fine-tune your content to better resonate with your audience.

Tools like Hootsuite and Sprout Social provide a more in-depth analysis, allowing you to track performance across multiple posts and campaigns. With the ability to schedule reports, these platforms help in keeping a consistent eye on what works, what doesn’t, and where there’s room for improvement.

Optimizing Link Management with Linktree

Linktree is a simple yet powerful tool to consolidate all your content under one URL. Given Instagram’s limitation of a single bio link, Linktree allows you to direct your audience to a customized landing page with multiple links. It’s an excellent way to guide your followers to your latest content, products, or any other page of interest without having to frequently change the bio link.

Enhancing Visual Content with Canva and Buffer

Canva is a user-friendly graphic design tool that enables you to create visually appealing content for your Instagram posts and stories. With its vast library of templates, you can maintain a consistent and professional look that aligns with your brand identity.

Buffer, on the other hand, optimizes your posting schedule. By analyzing when your audience is most active, Buffer helps in planning your posts to ensure maximum engagement. Pairing visually captivating content with strategic posting times is a recipe for heightened visibility and engagement.

Leveraging Instagram Shopping and Live for Engagement and Sales

Instagram Shopping transforms your Instagram account into a digital storefront, allowing followers to browse and purchase products directly from your posts and stories. It’s a seamless way for businesses to shorten the customer journey from discovery to purchase.

Instagram Live offers a unique way to connect with your audience in real-time. Whether it’s hosting Q&As, behind-the-scenes tours, or product launches, live sessions can significantly boost engagement and foster a stronger sense of community.

Automating for Efficiency

At Automate My Social, we understand that managing these tools and strategies can be overwhelming, especially for small business owners. That’s why we offer automation solutions that streamline your Instagram marketing efforts. From scheduling posts to generating reports, our tools help you save time while maximizing your Instagram strategy’s effectiveness.

By integrating these tools and analytics into your digital marketing strategy for Instagram, you’re not just posting content; you’re making informed decisions that drive growth and engagement. The key to success on Instagram lies in understanding your audience, providing value, and consistently optimizing your approach based on insights.

Continue exploring our blog for more tips and strategies to elevate your Instagram marketing game. Let us help you make the most out of these tools and features, ensuring your Instagram presence is not just active but thriving and achieving measurable results.

Engaging with Your Community to Build Strong Relationships

Social Media Marketing, Digital Marketing, Instagram Marketing Strategy

Engaging with your community on Instagram isn’t just a nice-to-have; it’s essential for fostering lasting relationships and turning followers into loyal customers. Here, we break down simple yet effective ways to engage with your community, strengthen connections, and bolster your digital marketing strategy for Instagram.

Respond Promptly and Thoughtfully

When your followers take the time to comment on your posts or send you messages, they’re engaging in a conversation with you. Acknowledge their effort by responding promptly and thoughtfully. This shows that you value their input and are keen on maintaining a two-way communication channel. Every interaction is an opportunity to reinforce your brand’s voice and values.

Feature User-Generated Content (UGC)

Sharing content created by your followers is a powerful way to acknowledge their support and promote a sense of belonging within your community. Whether it’s a photo of them using your product or a testimonial, featuring UGC on your feed or stories not only provides social proof but also encourages more followers to share their experiences with your brand. Ensure you always ask for permission and give proper credit when sharing UGC.

Create Interactive Content

Leverage Instagram’s interactive features like polls, questions, and quizzes in your stories to engage your audience in a fun and meaningful way. These features not only entertain but also gather valuable insights about your followers’ preferences and opinions. It’s a win-win; you engage your audience while learning more about them to tailor your content and offers better.

Host Live Sessions

Instagram Live is a fantastic tool for real-time engagement. Use it to host Q&A sessions, product launches, or behind-the-scenes tours. Live sessions allow you to connect with your audience on a more personal level, answer their questions in real-time, and receive immediate feedback. Plus, they can help humanize your brand, making your business more relatable and accessible.

Express Gratitude

Never underestimate the power of a simple “thank you.” Regularly express gratitude to your followers for their support, participation in contests, or even for sharing their feedback. This could be through a dedicated post, a story, or personal messages. Recognizing and appreciating your community fosters a positive atmosphere and encourages more engagement.

At Automate My Social, we understand the challenges small business owners face in managing their social media presence. Engaging with your community is crucial, but it can be time-consuming. That’s where our services come in, designed to help you automate your social media tasks without losing that personal touch that’s so vital for building strong relationships.

By integrating these engagement strategies into your digital marketing plan for Instagram, you’re not just growing your following—you’re building a community that believes in and supports your brand. Dive deeper into effective community engagement and more by visiting our FAQs page and discovering how we can help streamline your social media efforts, giving you more time to focus on what matters most: connecting with your community.

Social media is about building relationships. Make every interaction count, and watch your community—and business—thrive.

Integrating Instagram Marketing with Automate My Social’s Automation Tools

In the bustling world of social media, Instagram stands out as a vital platform for businesses aiming to connect with their audience visually and engagingly. But, as small business owners juggle countless tasks daily, managing an effective Instagram strategy can become overwhelming. That’s where Automate My Social comes into play, offering a seamless solution to integrate and elevate your digital marketing strategy for Instagram.

Simplify Your Instagram Strategy

Automate Your Posts: With our platform, you no longer need to spend hours planning and posting content. Our automation tools allow you to schedule posts in advance, ensuring consistent engagement without the constant manual effort.

Optimize Posting Times: We analyze your audience’s activity to identify the best times to post, maximizing your content’s visibility and engagement. This strategic scheduling aligns perfectly with Instagram’s algorithm, helping your posts reach a wider audience.

Enhance Engagement with High-Quality Content

Content Curation Made Easy: Not sure what to post? Our platform suggests content ideas that resonate with your audience, helping you maintain a vibrant and attractive Instagram feed. This ensures your brand stands out, building a stronger connection with your followers.

Effortless Hashtag Research: Hashtags are crucial for discoverability on Instagram. Our tool simplifies the process of finding effective hashtags, making your posts more likely to be seen by new eyes.

Measure Success and Adapt

In-Depth Analytics: Understanding what works and what doesn’t is key to refining your digital marketing strategy for Instagram. Our analytics dashboard provides clear insights into your performance, from engagement rates to follower growth, enabling informed decisions to tweak your strategy for better results.

Streamline Your Entire Social Media Strategy

Unified Dashboard: Automate My Social isn’t just about Instagram. Our platform integrates with Facebook, Twitter, Pinterest, LinkedIn, and Google, allowing you to manage all your social media efforts from a single dashboard. This holistic approach ensures a cohesive online presence, saving you time and effort.

Customizable Packages: We recognize that every business has unique needs. Our customizable packages are designed to fit your specific requirements, whether you’re looking to fully automate your Instagram marketing or seeking support for multiple social platforms.


Integrating Instagram marketing with Automate My Social’s automation tools transforms how small businesses approach social media. By automating tedious tasks, optimizing content, and leveraging analytics for continuous improvement, we help you save time and money. This allows you to focus on what truly matters—growing your business and nurturing relationships with your community.

Join us at Automate My Social, and let’s take your Instagram marketing strategy to the next level. Together, we’ll turn your social media efforts into a powerful engine for business growth.


As we wrap up our ultimate guide to digital marketing strategies on Instagram, it’s clear that navigating the intricate world of Instagram marketing requires a thoughtful approach, tailored content, and a commitment to engaging with your audience. From setting clear Instagram marketing goals to leveraging the platform’s diverse content formats and analytical tools, each step is crucial for crafting a strategy that not only resonates with your target audience but also drives meaningful results for your business.

Social Media Planning - digital marketing strategy for instagram

In the ever-evolving digital landscape, staying ahead means continuously adapting and refining your strategy. This is where our expertise at Automate My Social can make a significant difference. We’re dedicated to helping small businesses like yours streamline social media tasks, enabling you to save both time and resources while maximizing your online presence.

By integrating our automation tools into your Instagram marketing efforts, you’ll gain valuable insights that can help optimize your posts for better reach and engagement. The goal isn’t just to post content but to post strategically, ensuring that every piece of content aligns with your overall business objectives and speaks directly to the interests and needs of your audience.

Let’s not forget the importance of building strong relationships with your community. Engaging with your followers, responding to comments, and being an active participant in conversations around your brand are all essential components of a successful digital marketing strategy on Instagram.

At Automate My Social, we’re more than just a tool; we’re a partner in your business’s growth. Our social media automation tools are designed to make your life easier, allowing you to focus on what you do best—running your business and creating meaningful connections with your audience.

Further Reading:
Automate Your Instagram Strategy
Maximize Your Social Media Engagement
Explore Our Social Media Analytics Tools

In conclusion, the journey to mastering digital marketing on Instagram is ongoing, but with the right strategy, tools, and mindset, you can turn this powerful platform into a key component of your business’s success. Let us at Automate My Social be your guide and support as you explore the vast potential of Instagram marketing. Together, we’ll achieve remarkable results and take your brand to new heights.

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