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A Comprehensive Guide to Choosing the Perfect Content Planner

When embarking on the digital marketing journey, the cornerstone of any successful campaign is a robust content strategy. This involves choosing the right digital platforms and meticulously planning to achieve your content goals. For small business owners grappling with the complexities of social media management, a content planner is an indispensable tool. It simplifies the process, allowing for a strategic approach to content creation and distribution.

Effective use of a content planner can streamline your efforts across various platforms, ensuring that your messaging is coherent, targeted, and ultimately resonant with your audience. Whether your goal is to increase engagement, drive traffic to your website, or boost sales, the right planning tool can make these objectives more attainable.

In today’s digital world, where time is a precious commodity, finding a content planner that fits your business’s unique needs is vital. It’s not just about scheduling posts; it’s about crafting a narrative that captivates your audience and compels them to act.

Detailed infographic outlining the step-by-step process of selecting a content planner, starting from identifying business needs to selecting a platform with features that align with those needs. The infographic includes icons for different platform features such as scheduling, analytics, content creation, and multi-platform support. It also highlights the importance of budget considerations and the availability of support and training resources. - content planner infographic pillar-3-steps

This introduction taps into the essence of content planning and its significance in achieving business and content-related goals, specifically tailored for small business owners seeking efficient, budget-friendly solutions for managing their social media presence.

Understanding Content Planners

When we dive into content planners, we’re looking at a mix of tasks, skills, tools, and goals that come together to streamline your content strategy. It’s like assembling a puzzle where each piece plays a crucial role in the bigger picture of your digital presence.


Content planners are tasked with a variety of responsibilities. These range from scheduling posts across different platforms to ensuring content aligns with upcoming trends or events. Imagine plotting a road map for your content; this is exactly what a content planner does – it sets the course, marking where and when to publish.


The skills needed to effectively use a content planner are diverse. At the core, organizational skills stand out. Being able to juggle multiple pieces of content across different channels requires a keen eye for detail and the ability to anticipate needs. Additionally, analytical skills come into play when assessing the performance of your content. Understanding what works and what doesn’t is key to refining your strategy.


There’s a plethora of tools out there designed to assist with content planning. From Canva Pro for designing engaging posts to Hootsuite or Sprout Social for scheduling and analytics. These tools offer a range of functionalities that cater to the needs of various businesses, big or small. Selecting the right tool often depends on your specific needs, such as the ability to auto-schedule posts, analyze engagement data, or create visually appealing content easily.

Content Goals

The aim of using a content planner ties back to achieving your content goals. Whether it’s increasing engagement, driving traffic to your website, or boosting sales, a content planner helps align your content strategy with these objectives. By planning ahead, you can ensure your content resonates with your audience, leverages significant dates or events, and contributes to your overall business goals.

Understanding content planners is about recognizing the synergy between the tasks they facilitate, the skills they require, the tools that support them, and the goals they help achieve. As we move into integrating content planning with social media management, the right approach can transform your content from being just another drop in the digital ocean to a wave that rides high on engagement and success.

How to Access and Utilize Canva’s Content Planner

Transitioning smoothly from the strategic overview, let’s dive into the practical steps of accessing and utilizing Canva’s Content Planner. This tool streamlines the process of scheduling your creative content across multiple platforms, ensuring your waves of engagement consistently hit the shore at the right times.

Accessing Canva’s Content Planner

First things first, you need to get to the right place:

  1. Navigate to the Canva homepage: Start by logging into your Canva account. If you don’t have one, it’s quick and easy to sign up.
  2. Explore the Apps: On the left-hand side of your Canva dashboard, you’ll find a section or button labeled ‘Apps’ or something similar. Click on this to explore all the integration Canva offers, including the Content Planner.

Scheduling a Post

Once you’re in the Content Planner, scheduling a post is straightforward:

  1. Choose Your Content: You can opt to schedule an existing design or create a new one. If you’re working on fresh content, make sure you save your design first.
  2. Schedule Your Post: For existing designs, simply hover over the design you wish to schedule and look for the calendar icon that appears. Clicking this will lead you to the scheduling options.

Creating a New Design

If you’re starting from scratch:

  1. Create New Design: Click on the ‘Create a Design’ button, which will open Canva’s editor. Here, you can choose from thousands of templates or start with a blank canvas.
  2. Design Your Content: Utilize Canva’s vast library of images, fonts, and design elements to bring your vision to life.
  3. Schedule Directly: Once your design is complete, you don’t have to leave the editor to schedule your post. Look for the ‘Share’ button, which will give you an option to ‘Schedule’ your design to go live.

Utilizing Canva’s Content Planner

  • Cross-platform Scheduling: Canva’s Content Planner allows you to schedule posts not just for one, but multiple social media platforms, streamlining your content strategy across the board.
  • Editing Scheduled Posts: Plans change, and so might your content. Canva makes it easy to go back and edit both the design and the timing of your scheduled posts.
  • Consistency and Engagement: By planning your posts in advance, you ensure a consistent presence online, which is key to building engagement and following.

Remember, the goal of using Canva’s Content Planner is not just to make your social media management easier but also to ensure that your content strategy is executed flawlessly, with each post perfectly timed to capture your audience’s attention.

By following these steps, you can efficiently leverage Canva’s Content Planner to not only save time but also enhance the quality and effectiveness of your social media content. As we proceed, we’ll explore how integrating content planning with social media management can further amplify your digital marketing efforts, making your content not just a drop but a wave in the vast ocean of digital content.

Creating an Effective Content Schedule

Crafting an effective content schedule is like drawing a map for your digital journey. It guides you on where to go and how to get there efficiently. Here’s how to create a content schedule that ensures your content not only reaches its destination but also enjoys the journey.

Define Goals

First, ask yourself, what do you want to achieve with your content? Goals could range from increasing brand awareness, driving website traffic, to boosting sales. Your goals should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, “increase website traffic by 20% in the next quarter” is a SMART goal.

Template Creation

Use a template to keep track of your content. This could be as simple as a spreadsheet or a calendar. Your template should include columns or sections for the content’s title, type, publication date, and status (planned, in progress, published). This visual organization will help you see what’s coming up and adjust as needed.

Choose Channels

Not all social media platforms are created equal. Each has its own strengths and audience. Instagram and TikTok are great for visuals and younger audiences, while LinkedIn is perfect for professional content. Choose platforms that align with your goals and where your target audience spends their time.

Calendar Year

Plan around the calendar year. Take advantage of holidays, seasons, and events relevant to your audience. This doesn’t mean you can only post seasonal content, but it should have a place in your schedule. For example, a bakery might plan content around National Donut Day.

Evergreen Content

Evergreen content is content that remains relevant over time. It’s the backbone of your content schedule, filling the gaps between timely posts. Think of it as the content that keeps giving, drawing in traffic long after it’s published.

Prior Content

Review what has worked in the past. Which posts received the most engagement or drove the most traffic? Use this data to inform your future content. It’s like following a trail of breadcrumbs to find what your audience enjoys.

Publishing Frequency

How often should you post? There’s no one-size-fits-all answer, but consistency is key. Whether it’s once a day or once a week, stick to a schedule. This keeps your audience engaged and helps with algorithm favorability on platforms like Instagram and Facebook.

Time Limits

Set realistic deadlines for content creation and publication. This helps manage workload and ensures you’re not rushing at the last minute. Quality over quantity. It’s better to publish less frequently and maintain high-quality content than to post often with subpar material.

By following these guidelines, you can create an effective content schedule that supports your goals, engages your audience, and maximizes your content’s impact. As you move forward, flexibility is crucial. Be ready to adjust your schedule based on performance data and shifting audience interests. Now, let’s explore how integrating content planning with social media management can take your strategy to the next level.

Top Social Media Content Planners of 2024

Where content is king, having a robust content planner is not just an option—it’s a necessity. Let’s dive into the top social media content planners of 2024, focusing on their key features, usability, and how they can elevate your content strategy.


Starting with Hootsuite, it’s like the Swiss Army knife of content planning tools. It integrates with almost every social media platform you can think of. What makes Hootsuite stand out is its ability to let you manage and schedule posts across multiple platforms from a single dashboard. This tool is particularly useful if you’re looking to streamline your social media tasks. However, it’s worth noting that Hootsuite can be on the pricier side, starting at $99 per month. But for the range of features it offers, including analytics and team collaboration tools, it could be well worth the investment for larger teams or businesses.

Sprout Social

Next up, Sprout Social. Think of Sprout Social as your content planning buddy that’s not only easy on the eyes but also incredibly user-friendly. It offers a clean, intuitive interface, making scheduling and monitoring your social media posts a breeze. Plus, its robust analytics tools help you track your content’s performance across platforms. Sprout Social’s pricing starts at $249 per month, which might be steep for smaller businesses, but its efficiency in managing social media content seamlessly could justify the cost for many.

Canva Pro

For the creatives out there, Canva Pro is a game-changer. While not a traditional social media planner, Canva Pro offers a content planner feature that allows you to design and schedule your posts within the same platform. This is particularly handy for those who prioritize visual content. The seamless integration of design and scheduling tools makes Canva Pro a unique and valuable asset for content creators and businesses focused on crafting visually appealing posts.

Content Studio

Content Studio offers a comprehensive suite of tools for content discovery, planning, and scheduling. Its ability to curate relevant content and automate posting makes it a powerful tool for keeping your social media feeds active and engaging. Content Studio is especially beneficial for those looking to maintain a consistent presence online without spending hours each day on content creation and scheduling.


Lastly, Sendible is a great option for those who need a straightforward, efficient way to manage their social media content. It supports scheduling for all major social platforms and offers a simple, intuitive interface. Sendible stands out for its affordability and its robust reporting features, making it a great option for small businesses or individual content creators looking to get the most bang for their buck.

As we bridge the gap between content planning and social media management, these tools offer a range of features to suit different needs and budgets. Whether you’re a small business, a large enterprise, or a solo content creator, there’s a tool out there that can help streamline your social media strategy, saving you time and enhancing your online presence.

Integrating these content planning tools with effective social media management practices will be key to maximizing your content’s reach and engagement. Let’s delve into how you can make this integration seamless and productive.

Integrating Content Planning with Social Media Management

Integrating your content planner with social media management isn’t just about posting regularly; it’s about creating a cohesive strategy that amplifies your brand voice across all platforms. Here’s how to make it happen:


Cross-posting is a fundamental tactic in social media management. It involves sharing the same content across multiple social media platforms. However, it’s crucial to tailor the content to fit the context and audience of each platform. For instance, a longer, more detailed post might work well on Facebook, while a shorter, snappier version could be more suitable for Twitter.

IG Reels and Photos

Instagram Reels have become a vital part of social media strategies, offering a way to share engaging, short-form video content. When planning content, consider creating reels that align with your overall content themes. Similarly, photos should not just be visually appealing but also tell a story that resonates with your audience.

Answering Comments

Engagement doesn’t stop at posting content. Answering comments and interacting with your audience is crucial for building a community around your brand. Your content planner should include time allocated for engaging with your audience, whether it’s answering questions, responding to feedback, or simply thanking them for their support.

Idea Dump

An “Idea Dump” section in your content planner can be a game-changer. This is a space where you and your team can jot down spontaneous content ideas, questions from followers that could be turned into content, or interesting trends to jump on. Regularly review and refine these ideas to fit into your content schedule.

Workflow Processes

Effective social media management relies on well-defined workflow processes. This includes everything from content creation, approval, scheduling, monitoring, and analysis. Tools like Trello or Asana can help manage these processes, ensuring everyone on the team knows their responsibilities and deadlines.

Integrating content planning with social media management requires a strategic approach, focusing not just on the content itself but also on how it’s delivered and engaged with across platforms. By optimizing cross-posting, leveraging IG reels and photos, engaging actively with your audience, maintaining an idea dump, and streamlining workflow processes, you can create a dynamic and effective social media strategy that elevates your brand and fosters a strong community.

As we look towards wrapping up our comprehensive guide, we’ll address some frequently asked questions about content planners, providing you with the insights needed to choose and utilize these tools effectively.

Frequently Asked Questions about Content Planners

What does a content planner do?

At its core, a content planner is a tool designed to streamline your content strategy and production management. Think of it as your digital assistant that helps you organize, schedule, and publish content across various platforms. It’s not just about keeping dates in check; it’s about aligning your content with your business goals, understanding what works, and planning ahead to maximize engagement and reach.

How do I get to content planner in Canva?

Navigating to Canva’s content planner is straightforward. Once you’re logged into your Canva account, look for the “Content Planner” option in the side navigation menu. This feature allows you to schedule your posts right within Canva. You can pick an existing design or create a new one, and then simply choose the date and time you want your content to go live. It’s a seamless way to keep your content organized and ensure consistent posting.

What is the best social media content planner?

When it comes to choosing the best social media content planner, it really depends on your specific needs and preferences. However, Hootsuite and Canva Pro are often at the top of the list for many businesses.

  • Hootsuite is renowned for its comprehensive features that not only allow scheduling but also monitoring and analytics across multiple social media platforms. It’s a powerful tool for those who need detailed insights and a broad overview of their social media strategy.

  • Canva Pro, on the other hand, shines with its design-first approach, offering a content planner that integrates directly with its vast array of design tools. This is particularly useful for brands that prioritize visual content and want the convenience of designing and scheduling in one place.

Additionally, many find value in a visual calendar layout, which both these tools provide. It helps visualize your content strategy over the coming weeks or months and makes adjustments easy.

In conclusion, the perfect content planner for you depends on your workflow, the type of content you produce, and how detailed you want your scheduling and analytics to be. Whether it’s Hootsuite’s in-depth analysis or Canva’s design-savvy scheduling functionality, the goal is to find a tool that fits seamlessly into your content strategy, helping you manage production efficiently and effectively.


Choosing the right content planner is crucial for streamlining your social media strategy, saving time, and ensuring your content reaches your audience at the right moment. This is where Automate My Social steps in, embodying the essence of efficiency and customization in social media management.

Time-Saving: In the bustling world of social media, time is of the essence. Automate My Social understands this, offering a solution that significantly reduces the hours spent on content planning and posting. Imagine having the ability to automate 90% of all your social media activities, freeing up precious time to focus on other critical aspects of your business. This isn’t just a dream; it’s a tangible reality with Automate My Social, where the tedious task of constant posting becomes a thing of the past.

Customizable Packages: Every business has unique needs, especially when it comes to social media presence. Recognizing this, Automate My Social offers customizable packages that cater to different requirements, whether you’re a small startup or a large enterprise. This flexibility ensures that you’re not paying for features you don’t need but have everything necessary to enhance your social media strategy.

Social Media Integration: Having a presence on multiple social media platforms is non-negotiable. Automate My Social seamlessly integrates with a wide range of platforms, ensuring that your content reaches your audience, no matter where they are. From Instagram to Facebook, Twitter, and beyond, this integration simplifies cross-platform posting and ensures consistent engagement across all channels.

In wrapping up, the journey to finding the perfect content planner might seem daunting, but with tools like Automate My Social, the path becomes much clearer. Its time-saving capabilities, customizable packages, and broad social media integration make it a standout choice for businesses looking to elevate their social media game. Ready to take your social media to the next level? Explore how Automate My Social can transform your strategy today at Automate My Social.

In the dynamic world of social media, staying ahead is all about leveraging the right tools. Automate My Social could very well be the partner you need to achieve your content goals efficiently and effectively.

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