Are you a small business owner struggling to maintain a consistent and engaging presence on Pinterest? Struggling to find the time to post new pins, manage response and build your audience whilst also trying to run your business? You’re not alone. Many small businesses wrestle with the same issues. It can seem as though the time and effort it takes to stay on top of your Pinterest game is bothersome and unproductive. But did you know there’s a solution to this predicament? The answer is automated Pinterest posting.
This tool effectively automates the process of creating and posting pins, scheduling them for your most optimal times, and even generating pins from the updates on your website or other social media platforms. This miracle doesn’t just save time, it also ensures your Pinterest board is always updated with engaging and relevant content, keeping your audience connected and intrigued by your business.
As we at ‘Automate My Social’ realize the significance of automation in today’s fast-paced digital world, we understand that the key to effective social media management lies in smartly leveraging the power of automation tools. With enough savvy and a well-chosen set of tools, you can have the power of a professional social media manager right at your fingertips, minus the high cost.
Right, wasn’t there a mention of comparing some automation tools? Absolutely! Before we dive deep into that though, let’s check for a brief understanding of some of the key functionalities that are essential for any efficient Pinterest automation tool.
Key functionalities of any robust Pinterest Automation Tool:
- Automated and scheduled posting of pins
- Auto-generation of pins from website/blog updates
- Cross-posting to other social media platforms
- E-commerce integration for product pins
- Visual planning of posts
- Comprehensive analytics to track engagement.
Understanding Pinterest Automation
As we delve deeper into the digital world, the importance of automation cannot be overstated, especially for platforms like Pinterest with over 445 million monthly active users. This section will illuminate the significance and functioning of Pinterest automation.
The Importance of Pinterest Automation
Automation is a game-changer in the realm of social media management. It is not about replacing human interaction but enhancing it. For Pinterest, automation tools perform tasks such as scheduling pins, identifying key metrics, and organizing content strategy, thus maximizing reach and engagement. For small businesses and influencers, this is a golden opportunity to shine with less competition as 97% of the top searches on the platform are unbranded.
Pinterest automation tools are instrumental in growing your business and driving traffic even when you’re not present. They help manage your pins, saving you time and enabling you to focus on the creative and strategic aspects of your social media presence. In simple terms, automation tools do the heavy lifting while you build genuine connections with your audience.
How Pinterest Automation Works
Understanding how Pinterest automation works can be as simple as understanding how to set a reminder on your phone. It all starts with the right tool, such as Automate My Social. These tools let you create, schedule, and monitor pins across your Pinterest boards.
Once you have your tool, you can set up a fixed schedule for posting, ensuring your pins go live when your audience is most active. For example, if your audience is most engaged during lunch hours, you can schedule your posts for that exact time.
You can also auto-generate pins from your website or blog updates, ensuring fresh content is always on your boards. Plus, some tools allow for cross-posting of Pinterest content to other social media channels like Facebook, Twitter, or Instagram, maximizing your reach.
Finally, these automation tools also provide analytics, offering real-time insights into engagement levels, impressions, and reach. This data can guide you in refining your Pinterest strategy, making it more effective.
In conclusion, Pinterest automation is a powerful tool that, when used correctly, can significantly boost your social media presence and engagement. The next sections will guide you on how to automate Pinterest posts and explore the top tools for automated Pinterest posting.
How to Automate Pinterest Posts
Automation is a valuable tool for any small business owner looking to maximize their social media presence. On Pinterest, automating your posts can lead to increased engagement, better reach, and time savings. Here’s a simple guide on how to automate Pinterest posts.
Scheduling Pins for Future Posting
Scheduling pins is a critical component of automated Pinterest posting. With a Pinterest business account, you can plan your content ahead of time by scheduling standard pins up to 30 days in advance. This feature allows you to maintain a consistent posting schedule even when you’re busy with other tasks.
To schedule a pin, simply select ‘Create’ in the top left corner of Pinterest, then choose ‘Create Pin’. After uploading your image, click ‘Publish at a later date’ and select your preferred time and date for scheduling your Pin.
Automating Pins Creation from RSS Feeds
Another powerful tool is the ability to create Pins automatically from RSS feeds. This feature is particularly useful for bloggers or businesses that regularly update their website content.
To automate Pins creation from an RSS feed, navigate to ‘Settings’ from the dropdown menu in your Pinterest business account. Under ‘Bulk create Pins’, paste your RSS feed URL into the field. Pinterest will then auto-publish new Pins whenever your feed updates.
Cross-Posting Pinterest Content on Other Social Platforms
Cross-posting is a great way to amplify your content’s reach. Pinterest allows you to automatically post your Pins from Instagram. You can set up auto-publishing by selecting ‘Claimed Accounts’ from the ‘Settings’ section and then choosing Instagram.
Creating Pins Automatically from YouTube Videos or WordPress Posts
Pinterest also offers the ability to create Pins automatically from YouTube videos or WordPress posts. This feature is advantageous for businesses that create a lot of video content or have a regularly updated blog.
To automate this process, you need to use the Pinterest RSS WordPress Plugin. This plugin displays your Pinterest Pins on your website, encouraging more engagement with your Pinterest account.
Automating Pins Creation for New Products in eCommerce
For eCommerce businesses, Pinterest can automatically create Pins for new products. This feature can save a lot of time and ensure that your Pinterest followers are always aware of your latest offerings.
To set this up, you will need to add your product feed to Pinterest. After setting up a data source, Pinterest will automatically create product Pins whenever new items are added to your feed.
With these steps, you can effectively automate your Pinterest posting and save time while increasing your social media presence. In the next section, we’ll compare the top five tools for automated Pinterest posting to help you find the right solution for your needs.
Top 5 Automated Pinterest Posting Tools
Navigating through the sea of social media automation tools can feel overwhelming. But don’t worry, we’ve curated a list of the top five tools for automated Pinterest posting to make your decision easier.
Zapier: Connecting Apps and Automating Workflows
Zapier is a powerful automation tool that can connect Pinterest with your other apps, automating repetitive tasks without coding or relying on developers. This tool allows you to create workflows, known as ‘Zaps,’ that can automate Pinterest posting based on triggers from other apps. For instance, you can create a Zap to automatically create a new pin whenever you post a new photo on Instagram.
Zapier integrates with a large number of apps, making it a versatile choice for businesses using multiple platforms. However, the tool may require a learning curve for users unfamiliar with automation workflows.
Pinterest Auto Poster: Automating Pins Posting
Pinterest Auto Poster is a dedicated tool for automating Pinterest posting. It allows you to instantly pin photos, blog posts, news, and alerts, or queue up new pins and share on your schedule.
The tool also provides powerful frequency controls, scheduling, and filters to manage pin volume, and you can tailor your pins with custom text, images, auto-hashtags, and short links. However, the downside is that it’s purely a Pinterest tool, and doesn’t support crossposting to other social platforms.
Tailwind: Affordable Pinterest Automation with Smart Scheduler
Tailwind is an all-in-one Pinterest management tool that includes a Smart Scheduler, recommended by Pinterest. The Smart Scheduler suggests the best times to post to reach your audience, and it also provides detailed analytics to help understand your campaign performance.
Tailwind also offers a great community feature called Tailwind Tribes to help boost your content strategy and meet like-minded peers on the platform. On the downside, it doesn’t offer automated crossposting of Pinterest content to other social media channels like Facebook, Twitter, or Instagram.
Buffer: All-in-One Social Media Management Tool
Buffer is a popular tool that facilitates effortless scheduling and sharing of posts across your social media accounts, including Pinterest. Its user-friendly interface makes it easy to schedule posts, and it offers analytics tools to track your campaign performance.
However, it’s worth noting that Buffer doesn’t offer the same level of Pinterest-specific features as some of the other tools on this list. It’s a great all-rounder, but if you’re looking for a tool dedicated to Pinterest, you might want to consider the others in this list.
SocialPilot: Social Media Marketing Tool with Pinterest Scheduling
SocialPilot is a versatile tool ideal for multi-channel posting and tracking. It allows you to not only schedule your Pinterest posts but also integrates accounts from LinkedIn, Facebook, Twitter, YouTube, Instagram, Google Business Profile, and TikTok.
The tool offers features such as social media scheduling, calendar management, AI content generator, and robust analytics. However, some users may find the number of features overwhelming, and it may take some time to get used to the platform.
The best tool for your business will depend on your specific needs. Consider essential features, pricing models, team size, and integrations to determine which tool best fits your requirements. With the right tool, automated Pinterest posting can save you time, build customer relationships, and most importantly, grow your business.
How to Schedule a Post on Pinterest for Free
Automating Pinterest posts can be a game-changer for small businesses. Not only does it save time, but it also ensures a consistent and engaging presence on the platform. Thankfully, Pinterest provides a way to schedule pins for free. Here’s a step-by-step guide on how to do it:
Step-by-Step Guide to Scheduling a Pin
Log In & Create: Start by logging in to your Pinterest business account. Once you’re in, click on ‘Create’ in the top left corner of your screen, then select ‘Create Pin’.
Upload Content: Next, upload or drag and drop a photo or video. Remember to keep the quality high and the size appropriate (at least 1000 px x 1500 px).
Add Details: Add a title and description to your pin. This is where you can include relevant keywords to make your pin more discoverable.
Choose Board: Select the board where you want your pin to appear.
Schedule: Here’s where the magic happens. Instead of clicking on ‘Publish’, click ‘Publish at a later date’ in the bottom right corner. You can then select your preferred time and date for scheduling your Pin.
Review & Publish: Finally, review your pin and its details. If everything looks perfect, click ‘Schedule’. You’ve now scheduled a pin for free!
While Pinterest allows scheduling up to 30 days in advance, you can only schedule one Pin at a time. But, you can have up to 10 Pins scheduled for the future.
At Automate My Social, we understand the power of consistency in social media marketing. Automating Pinterest posts using the free scheduling feature can help maintain a regular presence on the platform, driving engagement and growth for your business.
In the next section, we’ll explore how to automatically post from Instagram to Pinterest, further streamlining your social media strategy.
The goal of automated Pinterest posting isn’t just about saving time—it’s about smartly leveraging tools to stay consistent, engage your audience, and ultimately, grow your business.
How to Automatically Post from Instagram to Pinterest
Step-by-Step Guide to Auto-Publishing from Instagram to Pinterest
After understanding how to schedule posts on Pinterest, it’s time to take your automated Pinterest posting to the next level by cross-posting from Instagram to Pinterest. This strategy allows you to maximize your content by sharing it across multiple platforms, thus reaching different types of audiences. Here’s a simple step-by-step guide to help you set this up:
1. Connect Your Instagram and Pinterest Accounts:
To begin, make sure you’ve logged into your Pinterest business account. Tap your profile picture at the bottom-right corner of the screen, then click the gear icon in the top-right corner to access your settings.
Under ‘Claimed Accounts’, select Instagram, then choose ‘Auto-publish’. This action will allow Pinterest to automatically pin your Instagram posts.
2. Create Engaging Instagram Posts:
The visuals you share on Instagram will directly reflect on your Pinterest boards, so ensure they are high quality and engaging. Use relevant hashtags and add a location to your Instagram posts to increase their reach.
3. Monitor Your Pinterest Account:
After setting up auto-publish, regularly check your Pinterest account to see how your Instagram posts are performing there. You may need to adjust the frequency or type of posts you share on Instagram based on what resonates with your Pinterest audience.
4. Engage with Your Pinterest Audience:
Even with automated Pinterest posting, engage with your audience. Respond to comments, repin relevant content, and follow boards that align with your business.
Automating Pinterest posting, especially from other platforms like Instagram, can be a game-changer for your social media marketing strategy. It allows you to maintain a consistent presence, reach a broader audience, and save valuable time that you can invest in other areas of your business.
At Automate My Social, we understand the value of efficiency and effectiveness in social media marketing. That’s why we provide comprehensive solutions to streamline and enhance your social media efforts, including Pinterest automation.
In the next section, we will compare the top 5 automated Pinterest posting tools to help you choose the best fit for your needs.
Automated Pinterest posting is a powerful and efficient way to enhance your online presence and engage with your audience. The right automation tool can help you streamline your social media management tasks, saving you time and allowing you to focus on other important aspects of your business.
From the comprehensive, multi-channel capabilities of SocialPilot, to the robust and user-friendly design of Automate My Social, there’s an array of tools available to suit your business’s unique needs. Zapier stands out for its ability to connect various apps and automate workflows, making it ideal for businesses with large or quickly-changing inventories. Tailwind excels in scheduling and analytics, particularly for Pinterest and Instagram. Buffer is well-known for its all-in-one social media management capabilities, while Hootsuite shines in scheduling and analytics across various social media platforms.
Every business is unique, and what works for one may not work for another. It’s important to consider your business’s specific goals and budget when choosing a social media automation tool. Look for a tool that offers the features you need, fits within your budget, and is compatible with your social media platforms.
At Automate My Social, we offer comprehensive automation tools to help you manage your social media presence effectively. Our platform’s user-friendly design makes it easy to automate tasks like post scheduling, customer service, and data collection and analysis.
The future of social media is automation. By leveraging the right tools, you can not only save time and effort but also enhance your brand’s online presence. So, embrace the power of automation and let it revolutionize your social media strategy today. We’re here to help you every step of the way. Let’s bring your social media success to new heights with automated Pinterest posting.